Tools: Adobe Photoshop, XD & After Effects.
Challenge
Champion is a manufacturer of clothing, specialising in sportswear. Always had innovation at its core. Original designs are elevated with superior craftsmanship and fresh details to become premium athleisure icons. The signature ‘C’ is a symbol of authenticity, worn by artists, athletes and creatives worldwide.
Having looked at their current website, i realise that it needed a new fresher look. Therefore this project is a redesign concept of their website.
Solution
Through research, i realised that some fashion websites followed a more fashion catalog template , which unfortunately looked confusing confusing and displeasing for users. Therefore i wanted to go for a more minimal and sleeker look but still have that fashion persona.
Adobe XD was used to design the actual mockups. Photoshop was used to cut out the model images and export the mockup files for animation. After effects was for the prototype presentation.
Wireframe
Final Design
Mobile App
